About Responsible Tourism Program
The Responsible Tourism Program is not a certification, but a framework developed to promote a more sustainable tourism industry where businesses, destinations and municipalities work together for increased environmental responsibility, support more resource-efficient solutions, and strengthen local community development.
The program is based on Global Sustainability Tourism Council's (GSTC) global standard for sustainable tourism.
Within the program, continuous improvements are made to benefit both residents and visitors, create jobs and foster viable businesses. These efforts are conducted on the terms of nature and culture - a vital approach as an increasing number of visitors wish to leave the destinations they visit in a better condition than they found them.
The Program at a glance
Global Sustainable Tourism Council (GSTC) is an initiative from the United Nations where 41 universal standards for sustainable tourism have been developed. They are connected to Agenda 2030 och global sustainability goals. Our Responsible Tourism Program is based on these standards.
Local sustainability advisors support organisations development towards a responsible and more sustainable tourism. Competence-increasing workshops and seminars are carried out indvidually and together with other businesses, and networking with others is an appreciated part of the program.
Companies, destinations and municipalities work together for increased environmental responsibility, support more resource-efficient solutions, and strengthen local community development - all with the goal of creating better places for people to live in and visit.
CONTACT
Introduction to the program and an initial conversation about your organisations sustainability ambition, and any work conducted to date.
A time is arranged for a site visit and a sustainability dialogue.
DIALOGUE & MEASUREMENT
An advisor will visit you for half a day. Together you do a run-through of your business, with a dialogue based on global sustainability criteria.
Afterwards you get a report with tangible advise, tailored to your specific business and circumstances.
IMPROVEMENT WORK
Embark on your sustainability journey with prioritised improvement work identified during the dialogue, followed up annually.
You get to network and participate in both in-person and digital competence-increasing activities, individually as well as together with others - all sharing the same value system.
PROCESS
The value for participating businesses
You and your business will have access to a range of competence-increasing documents, templates and workshops. You can also access an image bank with both moving and still images to use in marketing, completely free of charge!
The program is also an excellent first step in creating the conditions for moving on to future certification.
Strengthen your Brand
Show guests and stakeholders that you prioritise sustainability.
Find Local Partners
who share your values.
Collaborate, create new offers and work together in new ways.
Workshops & Seminars
Join free workshops and seminars and increase your knowledge of current and relevant topics.
Get concrete recommendations
for resource‑efficient solutions and improvements.
Network
Learn from other companies, share experiences and
challenges, and gain practical ideas for solutions.
Build Trust
Create long‑term relationships with guests as well as your local community.
Receive Practical Support
to develop your business.
Attract conscious visitors
Appeal to a growing target market seeking sustainable experiences.